Stolen Girlfriends Club is a staple of New Zealand fashion founded by Marc Moore and Dan Gosling. With a focus on free spirited, young and wild at heart clothing, the brand has been going for nearly 20 years.

In the year since working with the brand, Stolen Girlfriends Club has had a turnover increase of 400% and record profit margins.

All images shot by myself.

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I was brought onboard to breathe life into all aspects of the brand.

We have worked to restructure the company, hire new members and get the brand back on track - brand development, creative direction, production and art direction of fashion shows, photography, videography, packaging, product development, print graphics, company structure, board meetings, accounts, digital advertising, and traditional advertising.

I have been lucky to have help from creative director Dean Poole along the way.

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