I am currently art directing New Zealand gym brand Les Mills. This includes all aspects of production, shooting, and design. All work has been produced under creative director Dean Poole and design director Zoe Ikin.

Established in 1968, Les Mills is a world-leading fitness and lifestyle brand based in New Zealand committed to improving health and wellbeing aspiring to create ‘humans fit for life’.

Les Mills New Zealand operates 12 nationwide facilities and offers wide-ranging group fitness classes and tailored personal training programs in concert with Les Mills International workout programs being licensed in 100 countries with over 130,000 certified instructors globally.

In recent years Alt Group has worked with Les Mills rethinking what it means to be a gym, and how we can progress the future of fitness.

All produced work is currently confidential.