Fisher & Paykel is New Zealand’s largest and most established design led company. It is one of a handful of New Zealand companies developing consumer durables for the global market at scale. The company has transformed its business over the past seven years from a mass-market white goods manufacturer to a premium global kitchen company. 

Alt Group has worked with Fisher & Paykel for over 10 years. This has allowed for a full rebrand, new website, new product imagery, marketing content, and structure.

The brand identity was developed to reflect its positioning and align to a broader visual brand language encompassing every facet of the organization; from product and interface to services, experiences and communications across a spectrum of internal and external touchpoints in all global markets.

I have been involved with Fisher & Paykel in various levels and projects throughout my time at Alt Group. This includes design, videography, and art direction. I have been privileged to work with team members Helen Clegg, Zoe Ikin, Tony Proffit, and Hamish Clark under the creative direction of Dean Poole.